Godrej Properties
The Challenge
Most businesses running Facebook ads are lucky to get 50 leads a month. The goal here was volume and quality at the same time: a steady stream of real, interested property buyers for the builder's project, at a cost per lead that makes the numbers work.
The Opportunity
Not clicks. Not impressions. Not reach.
721 real people who said — yes, I am interested in this property. Tell me more.
We do this for salons, med spas, aesthetic clinics and businesses across the USA. The same system that fills a real estate pipeline fills an appointment calendar.
The Strategy
The difference between campaigns that generate 10 leads and campaigns that generate 721? It is not the budget. It is the strategy.
Right audience. Right message. Right timing. That is all it takes.
The Execution
- One Meta Ads campaign running across Facebook and Instagram, using native lead forms so interested buyers could enquire in a single tap. The campaign ran from early November to mid-December.
The Results
The Impact
Platform — Facebook + Instagram (Meta Ads)
Leads Generated — 721 — Real people who asked for property details
Cost Per Lead — ₹183.24 (~$2.16)
Total Ad Spend — ₹1,32,116 (~$1,554)
Campaign Window — Early November to mid-December
What Made It Work
✅ Right audience — targeting built around real property buyers, not everyone on the platform
✅ Right message — one clear project offer per ad
✅ Right timing — reaching buyers at the moment they are looking
✅ Native lead forms — no landing page to lose people on
Most campaigns fail on strategy, not budget. Get the audience, message and timing right, and volume follows.