Runwal Group
The Challenge
Here is what most agencies get wrong with Google Ads — they focus on impressions and clicks instead of conversions. Impressions do not pay your bills. Conversions do.
The Opportunity
A click-through rate of 10.16 percent means a far bigger share of searchers chose our ad over everything else they saw on Google at that moment.
The Strategy
We build campaigns around one thing — qualified leads that convert into real revenue.
That is why 711 people converted. Not because we spent more. Because we spent smarter.
The Execution
- Google Search campaigns ran from July 2023 to January 2024, with continuous optimisation focused on conversion quality rather than raw traffic.
The Results
The Impact
Platform — Google Search Ads
Conversions — 711
Click-Through Rate — 10.16%
Total Clicks — 6,440
Total Spend — ₹2,05,000 (~$2,470)
Period — July 2023 to January 2024
What Made It Work
✅ Optimised for conversions, not impressions
✅ High-relevance ads that earned the click
✅ Budget directed to the searches that produced real buyers
Low cost. High quality. Real buyers.