Mahindra Lifespaces
The Challenge
Most businesses give up on Google Ads after 3 months because they do not see results. The reason is almost always the same — wrong setup, wrong targeting, wrong optimisation approach.
The Opportunity
$1.20 per conversion. For a business where one closed deal is worth thousands of dollars — that is an extraordinary return.
The Strategy
Ten thousand nine hundred qualified conversions. Not in a week. Not from one campaign. Over 2.5 years of consistent, professionally managed Google Ads.
When Google Ads is managed correctly — it compounds. It gets better every single month.
The Execution
- Google Ads campaigns were managed from July 2021 to January 2024. Over that time they delivered 54,000 clicks from 1.18 million impressions, with targeting, bids and budgets adjusted as the data built up.
The Results
The Impact
Platform — Google Ads
Total Conversions — 10,900
Cost Per Conversion — ₹100 (~$1.20)
Total Clicks — 54,000
Total Impressions — 1.18 million
Total Spend — ₹10,90,000 (~$13,130)
Period — July 2021 to January 2024
What Made It Work
✅ Correct setup from day one — conversion tracking, structure and targeting
✅ Patience — letting the data build instead of switching off after 3 months
✅ Monthly optimisation that compounds over time
✅ Budget scaled only behind what was working
After 2.5 years it looks like this.