Lodha
The Challenge
There is a difference between 278 random clicks and 278 qualified leads. Clicks cost you money. Qualified leads make you money.
The Opportunity
Most businesses target everyone. That spreads the budget thin and fills the pipeline with people who were never going to buy.
The Strategy
The secret is not spending more. The secret is targeting the right person with the right message at the right moment.
We target exactly the right people — by age, income, interests, behaviour and location.
The Execution
- A Meta Ads campaign on Facebook and Instagram ran from October to November 2025, using lead forms to capture enquiries from people who actively raised their hand and said — I want to know more.
The Results
The Impact
Platform — Facebook + Instagram
Leads Generated — 278
Cost Per Lead — ₹214.32 (~$2.44)
Total Spend — ₹59,580 (~$677)
Period — October to November 2025
What Made It Work
✅ Precise audience targeting — age, income, interests, behaviour, location
✅ One clear message per audience
✅ Fewer wasted dollars, more genuine enquiries from serious buyers
Smart targeting. Lower cost per lead. More sales. That is the system we build for every client.