Kohinoor Group
The Challenge
Google Search is competitive for real estate. Every click costs money, so ads that nobody clicks — or that attract the wrong clicks — burn budget fast. The builder needed consistent enquiries at a cost that could scale.
The Opportunity
A high CTR is not a vanity metric. It means your ad copy is relevant. Relevant ads get lower costs from Google. Lower costs mean more conversions for the same budget.
This is the compounding effect of properly managed Google Ads.
The Strategy
Our CTR was 11.26 percent — well above what a typical Google Search campaign achieves. That means far more of the people who saw our ad chose to click it over everything else on the results page.
We built the campaign around tight keyword groups and ad copy written for exactly what each buyer was searching for.
The Execution
- Google Search campaigns ran continuously from May 2023 to January 2024 — over 8 months of consistent results. Keywords, ads and bids were refined throughout to keep relevance high and cost per conversion under control.
The Results
The Impact
Platform — Google Search Ads
Total Clicks — 7,730
Click-Through Rate — 11.26%
Conversions — 308
Ad Spend — ₹2,14,000 (~$2,578)
Period — May 2023 to January 2024 (8+ months)
What Made It Work
✅ Relevant ad copy matched to each search
✅ Tight keyword groups — no broad, wasted traffic
✅ Continuous optimisation over 8+ months
✅ Focus on conversions, not just clicks
If your Google Ads CTR is low, the problem is usually relevance. Let us fix it.