House of Hiranandani
The Challenge
Real estate projects need a consistent flow of enquiries, not a spike followed by silence. The campaign had to keep delivering leads month after month at a sustainable cost.
The Opportunity
A 12 percent CTR means every element of the campaign is working — the keywords, the ad copy, the targeting, the landing page. When all four align, your cost goes down and your results go up.
The Strategy
We delivered a 12.15 percent click-through rate — far above what a typical Google Search campaign achieves.
Every ad group was built around specific buyer searches, with ad copy and landing pages matched to that intent.
The Execution
- Google Search campaigns ran from September 2023 to January 2024, generating 3,720 clicks and 335 conversions, with ongoing optimisation of keywords, bids and ads.
The Results
The Impact
Platform — Google Search Ads
Click-Through Rate — 12.15%
Clicks — 3,720
Conversions — 335
Cost Per Conversion — ₹389 (~$4.69)
Total Spend — ₹1,30,000 (~$1,566)
Period — September 2023 to January 2024
What Made It Work
✅ Keywords matched to real buyer intent
✅ Ad copy written for each search
✅ Precise targeting
✅ Landing pages aligned to the ad
More clicks. More leads. More growth. That is exactly what we build for our clients.