PBT
The Challenge
The goal was to generate a high volume of qualified leads for a high-ticket product while working with a very limited advertising budget.
The campaign needed to:
Reach people with genuine purchase intent
Generate leads at a controlled acquisition cost
Convert ad engagement into actual inquiries
Maintain campaign efficiency despite the high product value
The challenge was to generate quality and volume without simply increasing ad spend.
The Opportunity
A high-ticket product creates a significant opportunity when the right audience is reached with the right message.
Instead of relying on a large advertising budget, we focused on building a campaign where targeting, creative, lead capture, and optimization worked together.
The objective was simple:
Generate maximum qualified leads from a controlled advertising budget.
The Strategy
We followed a Test → Analyze → Optimize approach.
Rather than setting up the campaign and leaving it untouched, performance data was continuously reviewed to identify stronger-performing audiences, placements, and creative elements.
The campaign was optimized around the metrics that mattered:
Lead Volume → Cost Per Lead → Conversion Quality → Cost Per Conversion
What Made It Work
In just one day, the campaign generated:
64 Leads
with only
₹850 (~$10) in Ad Spend
The campaign also recorded 12 confirmed conversions, bringing the reported cost per confirmed conversion to approximately ₹70.83 (~$0.83).
For a product priced at approximately ₹99,000 (~$1,150), this demonstrated how tightly managed paid advertising can generate significant lead volume without requiring a large initial media budget.