Case Study

ABC machinery

Industry B2b

Services Lead Generation, Paid Advertising

Key Result Ad spend: ₹2,892 (₹3,406.86 with GST) Leads: 348, at ₹8.31 each Hot leads: 124, at ₹23.32 each Showroom visits: 10, at ₹289.20 each Machines sold: 6, at ₹482 of ad spend each Sales value: ₹6.24 – 13.2 lakh Return on ad spend: 216x – 456x

Meta Ads B2B lead generation case study: 348 leads, 124 hot leads and 10 showroom visits from ₹3,406.86 total spend

The Challenge

The company sells a ₹1–2.2 lakh B2B machine to rural buyers, who take time to decide and usually want to see it in person. Reaching serious buyers spread across villages at a low cost was the main challenge.

The Opportunity

Most target buyers use Facebook, Instagram and WhatsApp daily, so Meta ads could reach them for a few rupees each. Local-language ads and a network of dealers could turn that interest into showroom visits.

The Strategy

We ran local-language lead-form ads targeted at the core sales region on small ₹200-500-a-day budgets and kept only the best-performing campaigns. The call team rang every lead quickly and passed interested buyers to local salespeople for a showroom visit.

Verified Performance

The Results

600000-800000 348

Business Significance

The Impact

Ad spend: ₹2,892 (₹3,406.86 with GST)
Leads: 348, at ₹8.31 each
Hot leads: 124, at ₹23.32 each
Showroom visits: 10, at ₹289.20 each
Machines sold: 6, at ₹482 of ad spend each
Sales value: ₹6.24 – 13.2 lakh
Return on ad spend: 216x – 456x